A new study by the Center for Economic Development and Business Research, titled Retail Gap Analysis: Comparing retail trade activity by Kansas county, compares retail trade activity within a county to the retail trade activity in similar sized counties. The study includes the percentage of per capita taxable personal income captured by each Kansas county, as well as the retail sales pull factor. This report also provides the number of employees and total sales by industry code (North American Industrial Classification System, NAICS) for each county.
Data used to assess the difference in employment and sales levels by county are from the National Establishment Data Time Series (NETS). NETS uses both Walls & Associates and Dun and Bradstreet research and data. The combination of the two databases creates a powerful dataset that corrects some of the common problems associated with publicly available data. The dataset provides information at the individual business level.